THE ADDRESS JOURNAL · ISSUE 01 · The Future

17

Why the Best Advice Begins with Listening

The intelligence of asking before recommending.

People moving beneath a grand Lisbon archway.
Dmitrii E. / UnsplashSource ↗

Advice is often confused with the ability to provide answers quickly.

In property, the more valuable skill may be knowing which questions to ask.

A buyer might request a four-bedroom home with a garden in a particular neighbourhood.

Behind those requirements may be a desire for privacy, greater freedom for children, proximity to family or an entirely different pace of life.

A capable adviser should recognise that the initial brief is only the beginning of the conversation.

The first request tells us what someone has learned to ask for. It does not necessarily reveal the problem they are trying to solve.

Listening therefore involves more than recording criteria.

It means understanding which requirements are fixed, which are proxies, which are inherited assumptions and which can be challenged.

It also requires the confidence to say when two preferences are in tension: maximum privacy and complete walkability, historic character and perfect energy performance, generous scale and minimal maintenance.

An effective recommendation should therefore be explainable.

Why this location? Why this property? Which compromises does it involve? What alternatives deserve consideration?

Good advice is not defined by the confidence with which it is delivered.

It is defined by how accurately it reflects the person receiving it.

The best advisers do not simply remember what a buyer wants.

They understand why.